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Metro’s data-driven app gambit scores with shoppers | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
By Jered Stuffco/Marketing magazine | April 17, 2015

When the bosses at grocery chain Metro began a major overhaul of the company’s digital strategy two years ago, one of the key principles was a desire to simplify the lives of customers.

http://www.canadiangrocer.com/top-stories/metros-data-driven-app-gambit-scores-with-shoppers-52407
 

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